Programmatic & Video SEO for Enterprise
Technical SEO and strategic guidance to turn Programmatic SEO into a 24/7 growth engine. Schedule a FREE 15 minute call.
Schedule a FREE SessionHOW IT WORKS
I Listen. You Delight.
We have lots of expertise, tools and frameworks. But none of that matters if we don't understand YOU. That's why all projects start with listening.
Step 1: You Talk. I Listen. I fully understand your needs, challenges, concerns and aspirations before anything else. We'll outline a preliminary strategy and map of all the stakeholders that are important to YOUR SUCCESS.
Step 2: They Talk. We Listen. After aligning on YOUR needs, we'll listen together to stakeholders so we can get the full picture, understand ways of working, and get everyone onboard. This is YOUR project. I'm here to help you succeed.
Step 3: We Execute. You Delight. With stakeholders on board, we'll get into the strategic and technical nuts and bolts and delight stakeholders with a successful implementation. The win and the credit is YOURS!
HOW I HELP
Why Work With Me
Help Me Automate
Scale organic growth 10x faster - without hiring a team
Automation to manage complex site structures, reduce manual effort, and generate quality content at scale.

Help Me Monetize
Drive Pipeline in 90 days - proven SaaS/Marketplace framework
Transparent reporting and an ROI-First approach to predictable lead generation.

Help Me Personalize
Outrank competitors - even those with larger budgets
Reverse-engineer rival strategies to geo-personalize and cluster content into pillars that build authority.

Help Me Optimize
Fix the technical SEO gaps costing you rankings - and revenue.
Fix errors and balance React CSR/SSR tradeoffs to optimize human-centered experiences discoverable at scale.

Help Me Strategize
Stay ahead of Google updates - no more 'Oops, We Dropped 50%'.
Stay ahead of a fast-evolving landscape by strategizing your presence on generative, video, and social platforms.
NICE TO MEET YOU
I'm Scott Laughlin
After leading SEO at Walmart.com, I went to work scaling growth for SaaS/Marketplace companies including HIRED and Culture Amp to name a few.
I was struck by how well programmatic SEO strategies scale growth for Enterprise brands. That's why I specialize in Programmatic SEO for Enterprise.

"Scott's had an enormous impact right away. [His] work was of the sustainable, durable, white hat type that is most valuable long-term."
- Lanny Baker, CEO/CFO

"Scott built human-centered products to rebuild SEO at scale. [He delivers] end-to-end, from strategy and planning...through to design and project management."
- Katrina Wong, CMO

"Scott is the man if you want SEO and digital marketing help. He has vast knowledge of SEO both in business and technical expertise."
- Houston Jayne, SEO
Try Me For 90 Days
Measurable ROI in 90 Days
We'll work on projects that deliver measurable ROI quickly, with bigger gains roadmapped down the road. Whether you need a team leader or an extra hand, I bring a wealth of experience and expertise to every engagement.
I am committed to your success. Let's get started!
Try me for 90 Days