SEO for SaaS / Marketplace
Technical and strategic guidance to turn your search & social presence into a 24/7 growth engine. Schedule a FREE 15 minute call.
Schedule a FREE SessionHow I Help
Why Work With Me
Build Brand Authority
Find your people and grow your audience
Engage audiences and build brand authority through social, and then compete with bigger brands on search engines.
Build Your Pipeline
Drive Pipeline in 90 days - proven capture/nurture framework
Capture and the leverage automation to nurture your audience into paying customers.
Operationalize Content
Outrank competitors - even those with larger budgets
Producing content is hard. Put systems in place to produce high quality, focused content based on audience feedback.
Optimize Search & Social
Test. Learn. Optimize the buyer journey across platforms.
Know your audience. Engage them. Test and learn. We'll help you optimize the buyer journey across touchpoints.
Help Me Strategize
Stay ahead of Google updates - no more 'Oops, We Dropped 50%'.
Stay ahead of a fast-evolving landscape by strategizing your presence on generative, video, and social platforms.
NICE TO MEET YOU
I'm Scott Laughlin
After leading SEO at Walmart.com, I went to work scaling growth for emerging brand SaaS/Marketplace companies including HIRED and Culture Amp to name a few.
The trick, I learned, is for mid-market SaaS/Marketplace companies to invest in brand through digital PR and through video on social so they can engage audiences - all the while building the brand strength needed to compete on search engines.
With requisite brand strength, strategy shifts from brand-building back to Search where top-brands compete for Zero-Result SERPs in traditional, marketplace, generative and AI-driven Answer Engines. In parallel, successful emerging and enterprise brands are those who optimize for search across platforms.
2025 SEO is no longer just about Google. YouTube, TikTok, Amazon, Reddit, and myriad niche communities and marketplace platforms form the bedrock for SEO success in an AI-powered search and social landscape.
You can do this. I can help.
"Scott's had an enormous impact right away. [His] work was of the sustainable, durable, white hat type that is most valuable long-term."
- Lanny Baker, CEO/CFO
"Scott built human-centered products to rebuild SEO at scale. [He delivers] end-to-end, from strategy and planning...through to design and project management."
- Katrina Wong, CMO
"Scott is the man if you want SEO and digital marketing help. He has vast knowledge of SEO both in business and technical expertise."
- Houston Jayne, SEO
Try Me for 90 Days
Measurable ROI in 90 Days
We'll work on projects that deliver measurable ROI quickly, with bigger gains roadmapped down the road.
I am committed to your success. Let's get started!
Try me for 90 Days